Get Clients with These Words…
March 26, 2010
Here are the *exact words* to say to get clients. I’ll share them with you in a second, but first here’s my personal “blood bath” story of “networking event terror”…
How do you feel when people ask,”so, what do you do?”…
Do you feel confident because you know exactly what to say to end up with new clients? Or…
Do you freeze up, get nervous,and try your best to fumble through with an explanation and get ZERO clients from it? Personally…
I used to get VERY nervous and get this tight feeling in the pit of my stomach because I wasn’t sure what to say and even when I did have something “planned” to say, people would look at me weird. Or…
They would nod and smile and say “very interesting” in a way that made me know they didn’t think very highly of me.
It was VERY FRUSTRATING! But then I figured out a way of taking those situations and having the reverse experience. Where
people would immediately say…
“I need that. I’ve been looking for someone like you all my life. Would you be *willing* to work with me?”
I remember the first time I had that reaction from someone. I was totally floored (but I kept my poker face on and ‘played it off’ like this sort of thing happens to me all of the time).
People probably ask you what you “do” all of the time. If you ever go to networking events, then sometimes you “get to” say what you do in front of an audience.
That can make you even more nervous, but if you do it right it’s really a chance to give a “Client Getting Commercial”.
You get to give a ‘commercial’ to people 1 at a time or in front of a group. But…
If you don’t know what to say, this opportunity can quickly become a nightmare.
In my program, “Client Attraction & Money Making Mastery”, I teach a formula for quickly writing up your own “Client Getting Commercial”.
I’m going to give you the formula for creating your “Client Getting Commercial” and then I’m going to give you several different “Client Getting Commercials” thatyou can take and use as your own.
OK, so here’s the formula for creating your own “Client Getting Commercial”…
Answer these questions:
#1. Who do you work with?
#2. What is their biggest problem?
#3. What do you do to help them?
#4. What result do they end up with?
I recommend that you answer these questions yourself and create your own unique spin on this. But…
Here are some examples of the ‘Client Getting Commercials’ in action.
You can think of them simply as examples OR you can take them and use them as YOUR OWN. Enjoy…
-> For Business Coaches: Say this…
I help business owners who are spending too much time at work to clarify & prioritize their focus so that they can make more money and work as little as they want.
-> For Weight Loss Coaches: Say this…
I help women that are struggling to lose 20 pounds or more to actually stick to their diets and slim down to their sexiest weight.
-> For Sales Coaches: Say this…
I help high commission sales professionals that are struggling to make enough sales, streamline their sales techniques and work more efficiently so that they can double or triple their commission checks.
-> For Parenting Coaches: Say this…
I help parents that are ‘at their wits end’ because their children are talking back, doing drugs, or hitting people and teach them what to say and do with their kids to turn their children into well behaved people headed for successful lives.
-> For Dating Coaches: Say this…
I help single women that are having trouble finding and keeping a great man to become the kind of woman that is open to love and easily attract the man of their dreams.
Or this…
I help single men that are having trouble with dating to discover what really attracts great woman and overcome their insecurities so that they can get all of the dates they wantwith the kinds of women they want.
-> For Leadership Coaches: Say this…
I work with leaders and managers that are being pressured to squeeze more results out of their team and I show them how to
use personal coaching techniques with their team so that they double their productivity & profitability.
++++++++++++++++++++++++++++++++++
These types of “Client Getting Commercials” will get you clients because…
#1: Identifying a specific type of person and talking in specifics always out-performs speaking in “generalities”.
Most coaches talk about “getting to the next level” and “bridging the gap”, but ultimately those things are too
vague.
#2: You’re addressing their BIG problems, and the emotional pains that these problems are causing them is exactly what motives people to take action and get help (your help).
#3: You’ve explained, in a very concise way, how you work with people. This way they “get” what you do in way that makes sense and isn’t confusing.
Notice that none of the examples above even mention the word coaching! Why? People don’t care about HOW you help them get results. They just want the results.
#4: You’ve talked about the specific RESULTS that they want. That’s the other thing that motivates people to buy coaching.
Now, here’s what you need to do…
Pick the “Client Getting Commercial” from above that most closely matches the people that you work with and practice saying it over and over (5 times or so) until you have it memorized. Then…
Think of some places where you can actually use this over the next few days and watch how people respond.
Notice how people start getting very interested in what you do by asking for your business card, telling you that they know someone who needs you, and if they are in the situation you described…
“They’ll practically BEG you to help them”
Now go do it!
Christian
Christian@CoachesWithClients.com
http://topcoachmastermind.blogspot.com/2009/02/get-clients-with-these-words.html
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